A survey once found that selling a home is nearly as stressful as going through a divorce.
77% of people who'd sold called it stressful — just behind a relationship breakup at 78%. Ahead of buying, ahead of weddings, even ahead of becoming a parent.
That number stays with me, because of something I keep noticing:
Around 70% of buyers are also sellers.
The person scrolling listings late at night usually already owns a home. That browsing isn't the start of a purchase. It's the quiet start of a move.
And a move is two hard things at once — buying and selling in parallel.
So the buyer's questions don't go away. A second set stacks on top. What's mine worth? Could I bridge the two? What if I sell before I've found the next place?
That's usually the exact moment portals go quiet — right where it gets heaviest.
I see it as the biggest opportunity they have.
The step from a neutral listings board to something far more valuable runs straight through that moment: a portal willing to go deeper and take real responsibility not just for the buyer, but for the seller too. To make the whole move feel handled — not just posted.
That's what turns a place you browse into a place that helps you decide.
Curious where others land on this: is owning the seller's side the portal's job — or a step too far?