A survey once found that selling a home is nearly as stressful as going through a divorce.
77% of people who'd sold called it stressful — just behind a relationship breakup at 78%. Ahead of buying, ahead of weddings, even ahead of becoming a parent.
That number stays with me, because of something I keep noticing:
Around 70% of buyers are also sellers.
The person scrolling listings late at night usually already owns a home. That browsing isn't the start of a purchase. It's the quiet start of a move.
And a move is two hard things at once — buying and selling in parallel.
So the buyer's questions don't go away. A second set stacks on top. What's mine worth? Could I bridge the two? What if I sell before I've found the next place?
That's usually the exact moment portals go quiet — right where it gets heaviest.
I see it as the biggest opportunity they have.
The step from a neutral listings board to something far more valuable runs straight through that moment: a portal willing to go deeper and take real responsibility not just for the buyer, but for the seller too. To make the whole move feel handled — not just posted.
That's what turns a place you browse into a place that helps you decide.
Curious where others land on this: is owning the seller's side the portal's job — or a step too far?
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Comments from LinkedIn
Ziuljenas Galeckas (Author) — CEO | 22+ Years in Real Estate | Driving predictable lead generation and revenue growth for portals & real estate companies · 5d
Yomi Sandoval yes those who will take more responsibility for the transaction, will win.
Sidra R. — Real Estate SEO Copywriter | I Write Strategic Content so Homebuyers Find You Online & Convert Into Leads · 5d
Such a great point Ziuljenas Galeckas.
Late night browsing is definitely more about managing anxiety than just looking for a new kitchen. If a property portal can shift from being just a wish list to a tool that actually gives people certainty it'll completely change the game.
Ziuljenas Galeckas (Author) — CEO | 22+ Years in Real Estate | Driving predictable lead generation and revenue growth for portals & real estate companies · 5d
Sidra R. Thanks! Exactly my point.
Shaily Gupta - Google Ads Expert — Google Ads Specialist | Helping Local Businesses Generate More Calls & Qualified Leads through Google Ads | PPC • Landing Pages • Conversion Tracking · 4d
Interesting perspective. 👏 The emotional side of moving is often overlooked. Helping people navigate the full journey, not just the transaction, is where real value and trust are built.
Laurie Reiss — Mortgage Solutions/Commercial Loans/I Help You Finance/Refinance Your Home and Help Real Estate Investors with Commercial Loans · 3d
Buying and selling together can feel overwhelming without a plan.
Ziuljenas Galeckas (Author) — CEO | 22+ Years in Real Estate | Driving predictable lead generation and revenue growth for portals & real estate companies · 3d
Laurie Reiss for sure♥
Rakhi Sharma — Helping Real Estate Agents Generate More Qualified Leads with AI Content, Avatar Videos & Automation · 4d
Good point. A home move is an emotional journey, not just a property transaction.