Portals already have the sellers. They just don't see them.
Around 70% of buyers are also sellers. They're selling one home to buy the next.
They're already on your portal. Every day. Browsing, comparing, running valuations.
And what do most portals offer them when they're ready to sell?
A directory of 6,000 brokers.
Let's be honest about what that is. Every one of those brokers paid to be on that list. For the portal, it's revenue.
For the seller, it's zero value. Nobody chooses from a list of 6,000.
Now imagine the alternative. A homeowner thinks about moving and knows one thing: "I go to the portal, and I get all the help I need."
That's not a dream. The trust is already there — portals spent decades building it.
What's missing is the product.
I hear the objections. Conflict of interest. Broker relationships. Focus. I've heard them all — and from my experience, none of them hold.
The real problem is usually simpler: the people building portal products rarely have deep real estate experience. They don't know what a seller actually needs at that moment.
Now the math.
France: ~1 million transactions a year. Germany and Spain: 500–600 thousand each. Sellers in these markets pay brokers roughly €8 billion a year for help selling.
If a portal participated in just 10% of those transactions — even sharing revenue with brokers, the way Zillow Flex does in the US — everyone wins. The client. The portal. The broker.
There's one condition: it only works with professional brokers.
That's exactly where we specialize at HUNTERS — building that win-win between portals and brokers.