Most portals deliver seller leads to brokers. And have no idea what happens next.
Here's a pattern I see again and again talking to portals across Europe.
They deliver seller leads to brokers. Sometimes for a fixed fee. Often just bundled into the monthly listing subscription.
And then? Nothing.
Most portals don't know if the broker ever called. They don't know how many leads they delivered. They don't know what happened to a single one of them.
Which means they can't answer the one question every broker eventually asks:
"What am I actually paying for?
The fix doesn't require rebuilding anything.
Minimum: count the leads. A simple form means every lead is measured.
Better: a virtual divert number.
Now you see if the call happened, how long it lasted, when, how many times — real data instead of guesses.
And valuations are a goldmine most portals ignore.
When we integrated HUNTERS technology with one of the leading classifieds groups, the data surprised even us.
Around 12% of properties that went through an online valuation appeared on the market within the next 12 months.
And around 30% of sellers who had a consultation with a broker ended up trying to sell on their own.
Nobody saw that before. Because nobody was measuring.
Think about what that first number means. Every valuation is an early signal — a homeowner quietly testing the water, months before any listing exists.
The real question isn't whether these sellers will enter the market. They will.
The question is: what role does the portal play in that moment?