Property portals measure their own health. Not their clients.
Property portals measure their own health. Not their clients.
Property portals are excellent at measuring their own health. Revenue, margins, listings, year-over-year growth. They report these with immense pride, and fair enough—they pay the bills.
But look closer. Every single metric measures the portal. None of them measures the human being who actually showed up.
A seller doesn’t open a portal to improve a platform