POST 2 / 6 — Agents want to sell.
Fundamentals 2/6 — the principles I build my seller leads system on, after 22 years in real estate. I share them because they work for us — and because comparing fundamentals is more useful than comparing mechanics. First was the seller. This one is about the agent.
Agents want to sell.
They want to focus on selling and helping their client, not on prospecting for the next one.
They gladly trade time and money for a warm contact — someone who expects their call.
Cold calls and rejection make them doubt themselves and the value they create. No professional does their best work from that place.
Every unwanted call also damages the image of the profession itself — and the portal that caused it.
Agents — what does one cold rejection do to the rest of your day?