On Wednesday I spent a full day with the immowelt team on one topic: seller leads.
Thank you, Dmytro Aleksandrov, for the invitation.
I've worked with many portal and broker teams over the years. It's not common to meet people as engaged as Benedikt Wenkmann and Nils Höhme were.
They asked hard questions, put their own data on the table, tested everything from all directions, and it was clear they understand the needs of every party involved: sellers, agents and the portal itself. That made the exchange real.
Dmytro Aleksandrov saw early on that seller leads are not a side feature but a strategic area, one where much better results are possible and where value can be created for sellers, agents and the portal at the same time. That clarity set the tone for the whole day.
The team has already tested a lot. My role was not to bring new ideas, but to look at some of the same things from a different angle and a few levels deeper. If that gave more confidence to move forward, the day did its job.
At the end someone called me the "seller leads guru". I'll take that with some humility, but I won't push it away either. I simply believe in the seller side of the portal business and see how much value is still sitting there, untouched.
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Comments from LinkedIn
Maximilian Bähr — Senior Director Sales GER & AT @Immowelt | Aviv Group | KKR | driving growth & transformation for tech · 4d
The team told me you have had a great meeting! Thanks for coming all the way to Nuremberg.
Ziuljenas Galeckas (Author) — CEO | 22+ Years in Real Estate | Driving predictable lead generation and revenue growth for portals & real estate companies · 4d
Maximilian Bähr Thank you, for the opportunity. You have a great team!
Benedikt Wenkmann — Turning complexity into clarity. Turning clarity into growth · 4d
Thank you for the time and the great sparring we learned a lot! Great so saw your Passion about lead Business
Ziuljenas Galeckas (Author) — CEO | 22+ Years in Real Estate | Driving predictable lead generation and revenue growth for portals & real estate companies · 4d
Benedikt Wenkmann Thanks! The passion is easy when the sparring partner is this sharp – you made me work for every answer. Looking forward to the next round.
Dmytro Aleksandrov — PropTech | FinTech | SaaS | Online marketplaces · 4d
Thank you for visiting us Ziuljenas Galeckas ! It was a pleasure to discuss this very important topic with you and learn valuable insights from your vast experience
Ziuljenas Galeckas (Author) — CEO | 22+ Years in Real Estate | Driving predictable lead generation and revenue growth for portals & real estate companies · 4d
Dmytro Aleksandrov Thank you.The learning went both ways – your team's questions sharpened my own thinking too.
Andre Erlich — We invest in HoReCa · 1d
The best consulting days are the ones where the client already knows the answers - they just need someone to look at them from a different angle 🎯
Seller leads as a strategic priority, not a side feature. That shift in framing changes everything downstream
Ziuljenas Galeckas (Author) — CEO | 22+ Years in Real Estate | Driving predictable lead generation and revenue growth for portals & real estate companies · 1d
Andre Erlich Exactly! I just pointed them in the right direction—the real magic was watching the team connect the dots, recognize the core principles, and see exactly what wasn't working and why.
Ryan Nichols — Founder | CTO | AI Solutions Architect | Technology Wizard · 4d
The full-day working session format is underrated for this kind of work. Lead gen systems for real estate portals tend to accumulate a lot of tribal knowledge about what's working, and getting it out of people's heads and into a documented, repeatable process is usually half the battle.
One thing we've seen with portal-scale teams is that the bottleneck shifts once you get lead volume high enough. It stops being about generating more leads and starts being about qualification speed and follow-up consistency. Agents who get to a lead within 5 minutes see dramatically different conversion rates than those responding hours later.
We've built automated lead routing and follow-up tooling specifically for real estate teams to address that response-time gap. Happy to swap notes on what's working at the team level if it's useful.
Nasir Y. — Founder & CEO - NY Group TM of Companies | Scaling Hospitality Brands & Real Estate Investments · 4d
Always good when people test things properly and openly 💯 Ziuljenas Galeckas