Most people in real estate guard their conversion numbers.
I'll just put ours on the table.
From a seller creating a profile to a property selling, this is the funnel we actually see:
Profile → sales lead: 13.8%
Sales lead → matched to an agent: 56%
Matched lead → signed listing: 16.7%
Listing → sold: 73%
Stack it up and fewer than 1 in 100 profiles ends as a sold property. Which means every point in the middle of the funnel is worth far more than it looks.
But here's the part that changed how I think about it: that's the number for a single cycle. Because we keep the contact in the database, a profile is never a one-time event. Just by refreshing a seller's home valuation each month, we surface a steady, predictable flow of new leads from people who were already there. It's a long game — and it quietly compounds. Which is exactly why it pays off.
I'm not sharing this because I think we've cracked it — I'm sharing it because I'm curious. I suspect some of these are very different in other markets, especially the matched-lead → listing step.
So, honestly: how does your funnel compare? Which step is your weakest one?
I'll trade numbers — happy to go deeper on any of ours below.