Every portal I talk to knows its traffic to the decimal.
Almost none can tell me its revenue gap.
Here is a funnel that looks perfectly normal:
15,500 seller profiles a month.
1,395 become leads.
140 get pre-qualified.
20 sign a mandate.
13 homes sold.
Most portals would call this fine. It's not broken. It's just leaking at every step.
Same 15,500 profiles. Same traffic. Same commission per deal. Different conversion at each stage:
2,139 leads.
1,198 pre-qualified.
200 mandates.
146 homes sold.
Nothing changed at the top of the funnel. Everything changed after it.
The biggest lever isn't more traffic. It's the step nobody measures: lead → pre-qualified. 10% vs 56%. That's where the money goes.
I built a calculator so you can stop guessing.
Enter your own funnel numbers, get your monthly revenue gap in 30 seconds. No signup.
→ hunters.net/calculator
(Benchmark rates come from the Lithuanian market. Yours will differ. The gap won't be zero.)
What's your lead → pre-qualified rate today? Honest answers only.